[A New Era of Retail • Experience Reimagined] Gocart Shines at Retail Asia Conference & Expo 2025

Gocart Smart Shopping Cart showcased its latest retail innovations at the Retail Asia Conference & Expo (RACE) held at the Hong Kong Convention and Exhibition Centre in Wan Chai from September 2–4, 2025. SW Technologies Limited is  honored to present to retail leaders and innovators from Asia and how technology can redefine brick-and-mortar retail and realize the future vision of “24/7 Active Earning”.

During the three-day exhibition, visitors had experienced Gocart’s groundbreaking features first-hand: 

• Smart Detection & Instant Checkout – Products AI identification; no queuing at the exit, ensuring a seamless and ultra-fast shopping journey.  Multi-Dimensional Data-Driven Precision Marketing – Breaking through the limitations of traditional CRM’s static data, Gocart collects and integrates real-time customer shopping behaviors, movement paths, and product engagement data. This enables deeper customer understanding than ever before, delivering one-to-one personalized product and offer recommendations that significantly boost both conversion rates and customer experience. 

• Win-Win-Win Business Model – Enhances operational efficiency for supermarkets, creates additional revenue streams for suppliers, and saves time and money for consumers. 
  

Special thanks to the HKIOT Association for providing this valuable platform, enabling Gocart to connect and exchange ideas with thoughtful leaders and visionaries in retail technology, fostering new opportunities for collaboration.  Mr. Alex Yang Deputy General Manager of SW Technologies Ltd., said: “RACE is the perfect stage to show our innovation. We have demonstrated that Gocart is not just a tool, but also a strategic partner for digital transformation in the retail industry — helping businesses improve efficiency, generating revenue, and bringing consumers an unprecedented shopping experience.” 

Gocart – Your Partner in Smart Retail

Gocart is an intelligent shopping cart jointly developed by SW Technologies Limited (under  SW Group) and the Hong Kong Productivity Council (HKPC), with funding support from the Innovation and Technology Commission of the HKSAR Government. Holding multiple patented technologies, Gocart ensures fast and seamless integration of transaction data while strictly complying with Hong Kong’s Personal Data (Privacy) Ordinance to safeguard customer data security.

Our core mission is to harness AIoT technology and leverage dynamic multi-dimensional customer profiles to deliver an unprecedented level of personalized interaction — bringing the tailored experience of online shopping into physical supermarkets, addressing key challenges in retail digital transformation, and driving Hong Kong’s retail sector toward a smarter ecosystem. 

📞 Contact us today to explore partnership opportunities and experience the next generation of customer insights and marketing power! 

SW Technologies Limited 

Address: Unit A-D & F, 23/F, Tower B, Capital Tower, 38 Wai Yip Street, Kowloon Bay, Hong Kong

Contact No: 2900 9999

Operation Hours: Mon – Fri 09:00 - 18:00