Catering
SW Group Company Introduction
SW Group is dedicated to its core philosophy of "customers first," seamlessly fusing innovation and culinary excellence across its brands. With a focus on food quality and exceptional dining experiences, the Group combines inventive dishes with thoughtfully designed environments, showcasing dedication in every detail.
Founded in 2021, “Xiang Shang Xiang” is a quality Hunan cuisine brand focused on innovative dishes that honor traditional flavors. With MICHELIN Guide‑recognized branches in Beijing and Chengdu, the brand is committed to authenticity, sustainability, and culinary excellence — sourcing premium ingredients directly from Hunan to deliver bold and memorable dining experiences. This debut marks the brand’s collaboration with SW Group, making its grand entrance into Hong Kong. Located in Tsim Sha Tsui’s Harbour City, the restaurant signifies the brand’s first international expansion, bringing the bold and spicy essence of Hunan cuisine into Hong Kong’s vibrant dining scene.
"Saburo Japanese Yakiniku" brings the elegant simplicity of Japanese style to our customers dining experience, featuring premium Wagyu sourced from Japan's finest regions. Through our carefully designed set menus and counter-side grilling, our skilled chefs deliver a refined meal focused on quality, precision, and detail. In a cozy and comfortable setting, guests can enjoy the pure, rich flavors of Wagyu.
"YAPPARI" is a steakhouse brand introduced by SW Group from Okinawa, Japan, specializing in authentic lava stone–grilled steak and bringing a new interactive way to enjoy beef to Hong Kong diners. Using Mt. Fuji lava stone plates to sear thick-cut steaks, it delivers a youthful dining experience that is all about “thick-cut”, great in value, and fun at the table.Since opening its first restaurant in Naha in 2015, "YAPPARI" has rapidly expanded across Japan and begun its overseas journey, all while staying true to hand-trimmed cuts and carefully selected grain-fed beef as its foundation. By locking in juices with high heat and letting guests control their preferred doneness on the sizzling stone, the brand creates a dining ritual that is both social media–friendly and memorable, further enriching the Group’s diversified restaurant portfolio.
Looking ahead, SW Group plans to introduce international brands to Hong Kong together with bringing its own brands to global audiences. By blending tradition with modernity, SW Group delivers unforgettable dining experiences that embraces culture and innovation.
Saburo Japanese Yakiniku
Xiang Shang Xiang
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YAPPARI STEAK
Operation Partner – Xiang Shang Xiang
“Xiang Shang Xiang” Hong Kong first store is located in Harbour City, Tsim Sha Tsui, with a total area of approximately 14,000 square feet. The brand currently has branches across China, with its Beijing and Chengdu branches recognized by the prestigious MICHELIN Guide. The brand emphasizes the use of high‑quality ingredients, including chili peppers directly sourced from Hunan Province, to present authentic seasonal dishes that celebrate the region’s fiery tradition.
The team has pioneered the “Xiang Flavour 24 Peppers” concept, creating an innovative Hunan seasoning system. This approach carefully selects 24 varieties of chili peppers directly delivered from Hunan, combining seasonal climate control with fermentation techniques to deliver layered flavors while preserving culinary traditions. In addition, the restaurant inherits the four classic Hunan cooking techniques — steaming, stir‑frying, smoking, and braising — with a focus on five distinct flavor stages.
The Hong Kong branch will feature “Xiang Shang Xiang” ’s signature menu. Highlights include the must‑try “Prosperity Fish Head”, steamed with five varieties of Hunan chili peppers and presented with a ceremonial unveiling; the Hong Kong‑exclusive “Beijing Banquet Crispy Roast Duck”; and the “Zhangshu Port Chili Series”, with peppers flown directly from Yueyang City, Hunan Province. With refined dishes served in a space that fuses Hunan cultural elements with modern elegance, the restaurant is ideal for business gatherings, family meals, and intimate dinners.
Located in H Zentre, Tsim Sha Tsui with a refined 3,000-square-foot space, "Saburo Yakiniku" redefines Japanese yakiniku dining. Drawing inspiration from Japan’s wabi-sabi philosophy, the Restaurant blends natural materials like wood, stone, and handcrafted cement tiles to create a minimalist, Zen-like ambiance. Emphasizing simplicity and the beauty of imperfection, the serene environment offers diners a peaceful, elevated yakiniku experience.
"Saburo Yakiniku" serves the finest wagyu, sourced from Japan’s top producers. Each cut is meticulously selected to showcase superior quality. Guests can choose from omakase-style dining or curated set menus, with a focus on the natural flavors and exquisite textures of wagyu. Staying true to the wabi-sabi principle of "simplicity with excellence," the Restaurant transforms traditional yakiniku into a sophisticated culinary journey.
A highlight of the experience is the specialized counter-style dining area, where skilled chefs provide personalized service. They expertly manage grilling temperatures, explain the unique characteristics of each wagyu cut, and share insights on grilling techniques and ideal pairings. This interactive approach enriches the dining experience by offering both culinary enjoyment and cultural knowledge.
Combining premium ingredients, exceptional craftsmanship, and immersive service, "Saburo Yakiniku" offers a refined yet approachable way to enjoy high-end Japanese yakiniku. Seamlessly merging culinary artistry with cultural storytelling, the Restaurant delivers an unforgettable experience for discerning diners.
YAPPARI STEAK
YAPPARI’s first Hong Kong Branch is situated at Metroplaza in Kwai Fong, spanning approximately 1,000 square feet, while its second Hong Kong Branch will occupy roughly 2,500 square feet at The ONE in Tsim Sha Tsui. The brand originates from Naha, Okinawa, Japan, and is a specialist steakhouse renowned for authentic lava stone–grilled steaks served on Mount Fuji lava stone plates. Built around a philosophy of “thick-cut, great value and fun,” the brand offers a contemporary and engaging steakhouse experience.
Since its founding in 2015, YAPPARI has expanded to over 70 locations across Japan and continues to grow internationally, with a presence in Singapore, Australia, and other Asian markets. Following its entry into Hong Kong in 2025, YAPPARI opened its first Hong Kong Branch at Metroplaza in Kwai Fong. Its second Hong Kong Branch is set to open at The ONE in Tsim Sha Tsui in late August 2026. This expansion strengthens YAPPARI’s presence in Hong Kong’s key commercial and tourism districts, bringing its distinctive Okinawan-style lava stone steak experience to local diners and international visitors.
The name “YAPPARI” is inspired by an Okinawan drinking tradition: ending the evening with a steak. It conveys the idea that steak is ultimately the perfect choice, reflecting the brand’s appreciation for the natural flavour of quality beef and the sense of occasion that comes with dining. Guided by a commitment to preserving the meat’s natural character, each steak is carefully hand-trimmed and prepared to achieve a satisfying balance of thickness, tenderness, juiciness and texture.
YAPPARI uses Mount Fuji lava stone plates, which distribute heat evenly through far-infrared radiation. This creates a flavourful sear on the outside while keeping the meat tender and juicy within. The porous lava stone surface also helps draw away excess fat, creating a lighter, less greasy finish. As the stone retains heat for an extended period, customers can cook their steaks to their preferred level of doneness and enjoy an interactive tableside grilling experience. This combination of flavour, customisation and visual appeal is particularly popular with younger diners.
YAPPARI carefully selects premium ingredients, including -day grain-fed Argentine Angus beef. The beef is certified non-GMO and free from added hormones and antibiotics, reflecting the brand’s commitment to quality and food assurance. The menu features cuts including YAPPARI Steak (Top Blade), Rump Cap, and Pork Chop, available in a range of portion sizes to suit different appetites and budgets. Customers may also personalise each steak with a selection of sauces and seasonings, from classic salt and pepper to Japanese-style and onion sauces.
The YAPPARI dining experience is designed to be enjoyed within approximately 40 to 60 minutes, offering a satisfying meal that fits naturally into the pace of city life without losing its sense of occasion. Whether for a quick post-work dinner, a casual date, a gathering with friends or simply a craving for a quality steak, YAPPARI delivers an authentic Okinawan-style lava stone steak experience at an accessible price point.