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Catering
SW Group Company Introduction
SW Group is dedicated to its core philosophy of "customers first," seamlessly fusing innovation and culinary excellence across its brands. With a focus on food quality and exceptional dining experiences, the Group combines inventive dishes with thoughtfully designed environments, showcasing dedication in every detail.
Its flagship Restaurant, "Victorian Era," captures Hong Kong's 1950s-60s Sino-Western cultural aesthetics through nostalgic interiors and creative menus, offering signature dim sum and innovative hotpot dishes that honor culinary heritage. "Wagyu Yakiniku Ichiro" ensures premium, traceable Japanese Wagyu with its "Individual Identification System of Cattle," while "Saburo Japanese Yakiniku" embraces Wabi-Sabi minimalism for a serene yakiniku experience. "Bite by Bite" reimagines iconic Hong Kong street food and desserts, blending nostalgia with creativity for a modern twist.
Newly acquired "Woo Lo Koon", a dessert shop with over 40 years of history, preserves Hong Kong’s rich culinary stories through its signature Ginger Milk Curd. SW Group strives to protect traditional local flavors and add their warmth to heritage.
Looking ahead, SW Group plans to introduce international brands to Hong Kong together with bringing its own brands to global audiences. By blending tradition with modernity, SW Group delivers unforgettable dining experiences that embraces culture and innovation.
Saburo Japanese Yakiniku
Victorian Era
Wagyu Yakiniku Ichiro
Bite by Bite
Woo Lo Koon
Victorian Era
"Victorian Era" operates two branches respectively in Jordan and Tsuen Wan, spanning a combined 17,000 square feet. Inspired by the cultural charm of 1950s in Hong Kong, the Restaurant offers a nostalgic journey, blending exquisite cuisine with immersive design.
Renowned for its meticulous attention to detail, the Restaurant sources premium ingredients and incorporates innovative floral elements into its dishes. By combining traditional flavors with artistic presentation, it preserves the essence of old Hong Kong while delivering a unique dining experience.
Creativity shines in the Restaurant’s hotpot presentations, which embrace the "eat with your camera first" trend. Meat platters styled as blooming roses and vegetables arranged like potted plants create visually stunning dishes that delight diners and dominate social media. This artistic approach transforms every meal into a feast for the senses.
In line with the wisdom of "eating in season", the Restaurant rotates its menu based on the natural calendar, ensuring freshness and flavor. This commitment, paired with visual appeal, delivers a multi-sensory dining experience.
Handcrafted dim sum is another highlight, paying homage to Hong Kong’s culinary heritage. The culinary team reinvents traditional techniques to craft intricate items like shrimp dumplings, siu mai, and creative desserts, showcasing exceptional craftsmanship and a connection to Hong Kong’s food culture.
More than a restaurant, "Victorian Era" bridges tradition and modernity, celebrating Hong Kong’s heritage through innovative dishes and ambiance. Food becomes a storyteller, allowing diners to savor the flavors and stories of a bygone era.
Wagyu Yakiniku Ichiro
"Wagyu Yakiniku Ichiro" redefines yakiniku dining with innovative technology and premium ingredients. With branches in Jordan and Tsuen Wan covering 16,000 square feet, the Restaurant features its groundbreaking "Yakiniku Shinkansen" system, a smart delivery method that swiftly transports fresh wagyu directly to tables, ensuring speed, hygiene, and convenience.
As one of the Hong Kong’s largest Japanese wagyu importers, the Restaurant sources over 10 whole wagyu cattles monthly from top-tier Japanese farms. By importing entire cattle and eliminating middlemen, it ensures exceptional quality at its remarkable value. Guests can enjoy classic cuts like ribeye and sirloin, alongside rare delicacies like chateaubriand, catering to refined meat enthusiasts.
Every slice of wagyu is expertly prepared by skilled chefs to achieve optimal texture, tenderness, and flavor. Combining top-quality ingredients with approachable price, the Restaurant transforms premium wagyu from a luxury into an indulgence everyday.
Transparency is a key at "Wagyu Yakiniku Ichiro". Diners can trace the origin of their wagyu by entering the unique "Wagyu Identification Number" into a dedicated webpage, accessing details about the cow’s breed, gender, farm, and birthplace. This offers diners a deeper connection to their meal.
By combining cutting-edge technology, world-class wagyu, and a commitment to affordability and transparency, "Wagyu Yakiniku Ichiro" delivers an elevated yet accessible yakiniku experience, setting new benchmarks in Hong Kong’s dining scene.
Saburo Yakiniku
Located in H Zentre, Tsim Sha Tsui with a refined 3,000-square-foot space, "Saburo Yakiniku" redefines Japanese yakiniku dining. Drawing inspiration from Japan’s wabi-sabi philosophy, the Restaurant blends natural materials like wood, stone, and handcrafted cement tiles to create a minimalist, Zen-like ambiance. Emphasizing simplicity and the beauty of imperfection, the serene environment offers diners a peaceful, elevated yakiniku experience.
"Saburo Yakiniku" serves the finest wagyu, sourced from Japan’s top producers. Each cut is meticulously selected to showcase superior quality. Guests can choose from omakase-style dining or curated set menus, with a focus on the natural flavors and exquisite textures of wagyu. Staying true to the wabi-sabi principle of "simplicity with excellence," the Restaurant transforms traditional yakiniku into a sophisticated culinary journey.
A highlight of the experience is the specialized counter-style dining area, where skilled chefs provide personalized service. They expertly manage grilling temperatures, explain the unique characteristics of each wagyu cut, and share insights on grilling techniques and ideal pairings. This interactive approach enriches the dining experience by offering both culinary enjoyment and cultural knowledge.
Combining premium ingredients, exceptional craftsmanship, and immersive service, "Saburo Yakiniku" offers a refined yet approachable way to enjoy high-end Japanese yakiniku. Seamlessly merging culinary artistry with cultural storytelling, the Restaurant delivers an unforgettable experience for discerning diners.
Bite by Bite
"Bite by Bite" is an authentic Hong Kong original brand dedicated to reimagining the charm of traditional street food and promoting the city’s vibrant food culture. With two branches respectively located in Mong Kok’s Langham Place and Kwai Fong’s Metroplaza, the branches occupy a total of 2,000 square feet. It blends modernity with nostalgia, offering a unique space where customers can enjoy Hong Kong’s most iconic street snacks, sizzling teppan-style dishes, and classic local desserts. From egg waffles to nostalgic treats like the “Black Cow” (cola with ice cream), every item reflects the essence of Hong Kong’s street culture, evoking memories of the past while infusing with contemporary creativity.
The mission of "Bite by Bite" goes beyond crafting delicious food—it is committed to carrying Hong Kong’s culinary heritage forward. The brand thoughtfully incorporates the spirit of Hong Kong’s street snacks into every dish and dessert, elevating these humble flavors through innovative packaging and modern reinterpretation. This transformation turns simple, familiar tastes into delightful surprises. Whether serving local customers or international visitors, "Bite by Bite" aims to showcase the diversity and cultural richness of Hong Kong cuisine.
By offering a fresh take on traditional street food, "Bite by Bite" not only preserves the city’s culinary legacy but also creates new narratives for Hong Kong’s food culture. Each dish tells a story, inviting diners to explore and celebrate the multifaceted charm of Hong Kong’s gastronomy.
Woo Lo Koon
Woo Lo Koon
Located on Yee On Street in Kwun Tong, "Woo Lo Koon" is a traditional dessert shop with a 40-year history. Renowned for its signature dessert, Ginger Milk Curb, " Woo Lo Koon" has been crafting sweet treats that tell the story of Hong Kong’s culinary heritage, becoming a source of happiness for generations. Now under new management team, the Shop builds on its rich legacy to embark on a fresh journey. With a commitment to preserving the essence of Hong Kong’s food culture, "Woo Lo Koon" seeks to evoke nostalgic memories through its desserts while blending these cherished flavors into modern life.
The Ginger Milk Curd is a quintessential Hong Kong dessert that embodies local traditions. From selecting the finest ginger to perfecting the milk ratio, every bowl is meticulously crafted with precision and care. The dessert achieves a harmonious balance of the ginger’s subtle spiciness and the milk’s smooth, creamy texture. Beyond being a delicious treat, it carries a unique sense of nostalgia for Hong Kong diners. For four decades, "Woo Lo Koon" has upheld its dedication to handcrafted production, perfecting every detail to ensure the most authentic flavors. This unwavering passion forms the heart of "Woo Lo Koon , making each bowl of dessert a warm, comforting experience.