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Digital Technology
Led by SW Technology Company Limited（“SW Tech”）, a company under the Sky Wise Group, the Smart Shopping Cart - Gocart project is a breakthrough innovation in the digitalization of the retail industry. By integrating online and offline resources, Gocart uses smart shopping carts to redefine the shopping experience and provide more efficient, data-driven solutions for retailers. Gocart is not only a technical tool, but also a realization of SW Tech’s “people-oriented” approach to digital transformation in action. In the future, Gocart will keep exploring AI development to further integrate smart technology with daily life.
Gocart
Gocart
Gocart is a smart shopping cart co-developed with the Hong Kong Productivity Council (HKPC) and funded by the Innovation and Technology Commission (ITC). It holds several patents to protect the safety of payments, goods, and data, in compliance with The Personal Data (Privacy) Ordinance .
The core value of Gocart aims to transform retail experience through innovative solutions. By leveraging AIoT technology, it addresses the pain points of digital transformation in Hong Kong's retail industry. The smart shopping cart seamlessly integrates personalized online shopping experiences into physical supermarkets, analyzing real-time consumer behavior to deliver personalized promotions.
Additionally, its exclusive "One Cart Smart Saver" feature not only allows shoppers to instantly check product discounts but also reviews, complete checkout without queuing, and enhance transaction efficiency. With the big data analytics of consumer behavior, Gocart provides suppliers with real-time marketing solutions, enhancing sustained revenue growth.
Gocart is committed to develop a ”three-win” situation for supermarkets, suppliers, and consumers, driving Hong Kong's retail industry towards a new era of smart retail eco systems.