Digital Technology
Led by SW Technology Company Limited（“SW Tech”）, a company under the Sky Wise Group, the Smart Shopping Cart - Gocart project is a breakthrough innovation in the digitalization of the retail industry. By integrating online and offline resources, GoCart uses smart shopping carts to redefine the shopping experience and provide more efficient, data-driven solutions for retailers. GoCart is not only a technical tool, but also a realization of SW Tech’s “people-oriented” approach to digital transformation in action. In the future, GoCart will keep exploring AI development to further integrate smart technology with daily life.
GoCart
GoCart
GoCart is a smart shopping cart co-developed with the Hong Kong Productivity Council (HKPC) and funded by the Innovation and Technology Commission (ITC). It holds several patents to protect the safety of payments, goods, and data, in compliance with The Personal Data (Privacy) Ordinance.
The core value of GoCart aims to transform retail experience through innovative solutions. By leveraging AIoT technology, it addresses the pain points of digital transformation in Hong Kong's retail industry. The smart shopping cart seamlessly integrates personalized online shopping experiences into physical supermarkets, analyzing real-time consumer behavior to deliver personalized promotions.
Additionally, its exclusive "One Cart Smart Saver" feature not only allows shoppers to instantly check product discounts but also reviews, complete checkout without queuing, and enhance transaction efficiency. With the big data analytics of consumer behavior, GoCart provides suppliers with real-time marketing solutions, enhancing sustained revenue growth.
This innovative concept has earned prestigious industry recognition, including the Gold Award of Smart Retailing Award (Technology Start-up) at the 2025 HKRMA Smart Retail Awards, as well as the Merit Award at the 10th Hong Kong Value Creation for Technology Pitching Competition.
As Hong Kong advances its Smart City Blueprint, GoCart shall continue to deepen its AI research and development. We aim to expand our system from supermarkets and department stores even to non-retail environments, such as large-scale shopping malls. Our ultimate goal is leading Hong Kong’s retail industry into a new era of smart ecosystems.