About the Role
Plan, coordinate, and execute integrated marketing campaigns, store promotional programs, PR events, and festive activities across all restaurant brands.
Track, analyze, and prepare post-event performance reports for all marketing activities, evaluating foot traffic, sales uplift, customer acquisition cost, engagement rates.
Manage day-to-day operations of social media platforms (Facebook, Instagram, OpenRice,小紅書, 大眾點評etc.), including content creation, copywriting, visual coordination, ad performance tracking, and audience interaction.
Work closely with Shop Managers and operational teams to launch store-level promotions, POSM/collateral deployment, localized marketing, and handle customer feedback effectively.
Draft, create, and proofread high-quality promotional materials (e.g., press releases, menus, brochures, EDM, poster collaterals, and digital banners) in both English and Chinese.
Market Research & Competitive Analysis, monitor F&B market trends, digital marketing innovations, and competitor campaigns to identify new opportunities and bring fresh, creative ideas to the team.
Liaise with external agencies (PR, media buyers, designers, printing vendors) and internal stakeholders to ensure marketing projects are delivered on time, within budget, and to standard.
Support ad-hoc marketing initiatives, store openings, and management requests as assigned.
Requirements
Degree holder in Marketing, Communications, Hotel & Catering Management, or related disciplines.
Minimum 3 years of relevant marketing experience; F&B or retail/hospitality background is required. (Candidates with more experience will be considered for Senior Marketing Executive).
Hands-on experience in managing social media channels, executing store marketing, and preparing marketing campaign evaluation reports.
Strong analytical mind with good numerical sense to evaluate data, ROI, and campaign metrics.
Excellent communication and interpersonal skills to collaborate smoothly with restaurant shop managers, operational teams, and external vendors.
Good command of written and spoken English and Chinese (Cantonese and Mandarin).
Detail-oriented, highly organized, and capable of handling multiple projects independently under tight deadlines.
High proficiency in MS Office (especially Excel for reporting and PowerPoint for presentation); knowledge of basic Canva, Photoshop, or video editing tools is a plus.
Benefits
Competitive salary package
Various caring leave types
Great learning and career development platform
Excellent working environment