Gocart Debuts at Hong Kong Electronics Fair (Autumn Edition) 2025, Revolutionizing Supermarket Efficiency with Zero-Cost Solutions

As a dynamic startup, Gocart was honored to be invited to participate in the Hong Kong Electronics Fair (Autumn Edition) 2025, organized by the Hong Kong Trade Development Council (HKTDC). Held from October 13 to 16, 2025, at the Hong Kong Convention and Exhibition Centre (HKCEC), Gocart made a striking debut in the Startup Zone, captivating countless industry professionals and sparking excitement for the future of smart retail.

* Gocart navigates through various floors and exhibition venues, receiving interviews from foreign media

Gocart unveiled its pioneering "Zero-Risk" business model, innovative real-time AI personalized product and promotion recommendations. This innovation shall empower supermarkets to significantly boost revenue opportunities and elevate customer experiences without CAPEX and OPEX, with physical stores to address critical challenges in digital and AI transformation.

*introducing Gocart’s design and operation process to elderly audience members

In the Fair, Gocart broke new ground by actively engaging across multiple floors and exhibition areas, drawing throngs of buyers and visitors eager to explore its potential. Many expressed enthusiasm for adopting Gocart’s smart shopping cart, praising its ability to “maximize cost savings” and enable “lightning-fast checkouts,” with its intuitive, user-friendly design highly appreciated by even elderly customers for being effortlessly accessible and easy to use, greatly enhancing shopping convenience, heralding a new era of efficiency for retailers.

*Engaging in discussions with Mr. Bernard Chan, Under Secretary for Commerce and Economic Development

Gocart was also privileged to engage in insightful discussions with Mr. Bernard Chan, Under Secretary for Commerce and Economic Development (CEDB), and Mr. Wilson Chong, President of the Hong Kong Internet of Things Chamber of Commerce (IOT HK).

*Gocart team take a photo with Mr. Bernard Chan

These exchanges offered invaluable perspectives on innovation strategies, startup policy support, and the future of Hong Kong’s smart retail ecosystem. The dialogue not only deepened Gocart’s understanding of local market dynamics and technological trends but also infused powerful momentum into its product development roadmap. This interaction highlighted the robust support from government and industry bodies for startups, further fueling Gocart’s mission to transform the retail landscape.

* Mr. Bernard Chan take a group photo with various startup exhibitors

Developed by SW Group's member, SW Technologies Limited, co-engineered Gocart with HKPC and funding supported by the HK Government's Innovation and Technology Commission, Gocart is a patented smart shopping cart solution. It delivers seamless transaction data integration while strictly adhering to Hong Kong’s Personal Data (Privacy) Ordinance, ensuring robust customer data security.

The Hong Kong Electronics Fair (Autumn Edition), a premier global event, unites leading electronics and technology brands, startups, and professional buyers worldwide. This year’s fair attracted tens of thousands of industry leaders, offering exhibitors unparalleled opportunities for networking and collaboration, driving the evolution of the smart retail ecosystem.

Media Contact: 

SW Technologies Limited 

Address: Unit A-D & F, 23/F, Tower B, Capital Tower, 38 Wai Yip Street, Kowloon Bay, Hong Kong 

Phone: +852 2900 9999 

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