GoCart Wins Smart Retail Tech Award (Startups) – GOLD Award
- it-info56
- 7 days ago
- 2 min read
GoCart, the smart shopping cart under SW Technologies Limited (“SW Technologies”), has been awarded the Gold Award for Tech Start-up in the "2025 Smart Retailing Awards" presented by the Hong Kong Retail Management Association (HKRMA).
The "Smart Retailing Awards" aim to encourage enterprises to actively adopt innovative technologies in the retail sector, and promote industry digital transformation and operational upgrades. This year, the awards ceremony established multiple categories to recognize companies advancing artificial intelligence and smart applications. GoCart stood out among numerous participants with its innovative achievements in smart shopping experiences and retail automation.
GoCart's groundbreaking "Zero-Cost Sales Enhancement" comprehensive smart supermarket solution leverages cutting-edge AIoT technology and data-driven insights to help supermarkets significantly increase revenue opportunities and optimize customers’ shopping experience without additional resource investment. This solution seamlessly integrates the personalized advantages of online retail into physical stores, successfully overcoming digital transformation bottlenecks and enhancing customers’ experience. This award acknowledges SW Technologies' professional expertise and continuous innovation capabilities in the field of smart retail technology.
The award ceremony was held on 27th January, 2026, at the Hong Kong Convention and Exhibition Centre. The event was a grand gathering of industry leaders, innovation and technology representatives, and retail elites. Attendees actively exchanged ideas and shared the latest trends in the retail sector. The venue was fully occupied, and the award presentation and showcase segments on stage received enthusiastic responses, fully demonstrating the influence of this honor within the industry.
GoCart is a smart shopping cart jointly developed by SW Technologies Limited (under SW Group) and the Hong Kong Productivity Council, with funding from the Innovation and Technology Commission of the Hong Kong SAR Government. It incorporates numerous patented technologies. This solution enables fast and seamless integration of transaction data while strictly adhering to Hong Kong's Personal Data (Privacy) Ordinance, ensuring the security of customers’ data.
SW Technologies will continue to uphold its vision of "propelling Hong Kong's retail industry towards a new smart ecosystem", actively developing forward-looking smart solutions to help the retail sector meet the challenges and opportunities of the new retail era.
For details, please visit the Hong Kong Retail Management Association official website:
SW Technologies Limited
Address: Unit A-D & F, 23/F, Tower B, Capital Tower, 38 Wai Yip Street, Kowloon Bay, Hong Kong
Phone: +852 2900 9999
Business Hours: Monday to Friday 09:00 - 18:00